Tag: Trade Shows
Top 5 Ways Exhibitions Can Reduce Their Environmental Footprint
Trade shows, and the events industry at large, do not have the best reputation when it comes to sustainability. The waste that accumulates, particularly at large events, can rise to huge sums. However, with more and more consumers becoming environmenta …
Top 9 Ways To Attract Visitors To Your Exhibition Stand
A trade show is like a battlefield. You are competing with hundreds of other exhibitors for the attendees’ attention. You are being compared with other exhibitors on who has a better product and service based on how your stand looks, how your staff com …
How To Choose Which Trade Shows To Exhibit At
Types of trade shows Types of attendees Budget The reputation of the trade show 1. Types of trade shows There are two types of trade shows: Consumer trade shows – These type of trade shows are mostly B2C trade shows. Their attendees and exhibitors are …
The 4 Types of Trade Show Booths
The types of exhibition stands covered in this post are: Inline booth Corner booth Peninsula booth Island booth 1. Inline booth Inline booths are the most common booths in a trade show. Inline booths are also referred to as linear or row booths. An inl …
The 5 Types of Trade Show Attendees
The five types of trade show attendees covered in this post: The Tire Kickers The Freeloaders The Gatherers The Spy The Buyer 1. The Tire Kickers These people are your equivalent to your window shoppers in retail. Most of the time, these tire kickers j …
Pros and Cons of Modular Exhibition Stands
Pros Cons No tools required No specialist or tools required to setup which saves you time and on labour costs. Some systems might be complicated to setup Most modular display systems come with many moving parts which makes them complicated and generall …
8 Advantages of TRIGA® Modular Exhibition Stands
The 8 advantages of TRIGA® modular stands are: Fast and simple to setup. No tools required. Save on transportation costs Looks professional Adapt to different booth sizes Minimal maintenance costs Sustainable and reusable A long-term cost-effective sol …
The 6 Types of Banner Stands for Trade Shows
The six types of banner stands covered in this post are: Pull up banner X banner Fabric banner stand TRIGA banner stand Wavelight tower Bubble display stand 1. Pull Up Banners The pull up banner is the most popular banner stand option. It is fast and s …
Top 3 Trends For Trade Show Organisers
The three trade show trends covered in this post are: Personalisation via matching algorithms Tracking the movement of traffic around the show Live video streaming to remote participants Trend 1: Personalisation via matching algorithms One of the bigge …
How this client saved $30,000 with buying TRIGA instead of hiring
How this client saved $20,000 to $30,000 every year with buying TRIGA instead of hiring The client wanted to create an Innovation Hub where exhibitors could demonstrate and showcase their new products, ideas, and services. Each exhibitor would have the …
Will Trade Shows Continue To Exist In 2030
Yes, trade shows will continue to exist in 2030. Google, Facebook, Instagram, and Snapchat. These are the marketing channels marketers think of when they create a marketing strategy. You don’t hear about traditional marketing channels like TV, radio, a …
14 Marketing Displays Made Out Of Fabric
Fabric is a common material used in marketing displays. Some of the advantages of fabric are: Fabric is reusable. Fabric is easy to transport because it is light and can be folded so it takes up minimal space. Fabric can be dye sublimated which produce …