Tag: Retail

As a retailer, grabbing your shopper’s attention whilst in the store will not only help you to sell a few last-minute products, but it will keep your inventory constantly running in order to be able to display new items on a regular basis – keeping pro …

Factors Traditional Signage Digital Signage Power No power, no problem Unlike a digital signage which requires a power supply to operate, a traditional signage does not. It will continue to advertise your brand and message without any power. Power is r …

#1 – Waaaaaaaaaaaay too many words The #1 goal of signage is to get its message across. An effective sign will achieve that with a clear and concise message. A lot of beginner graphic designers or marketers will try to fit as much information as they c …

The five usages covered in this post are: Retail Storefront Retail Wall Exhibition Stand Walls Pop Up Stores Events 1. Retail Storefront Retail is the most common environment where backlit signs are used. The purpose of a retail storefront is to attrac …

Yes, retail stores will continue to exist in 2030. You may have read news like “Retail is dead”, “Dead malls” or if you are in Australia it would be “Amazon is coming”. Retail giants like Myers and David Jones are collapsing and closing down stores nat …

Fabric is a common material used in marketing displays. Some of the advantages of fabric are: Fabric is reusable. Fabric is easy to transport because it is light and can be folded so it takes up minimal space. Fabric can be dye sublimated which produce …

One of the biggest reasons why clients prefer tension fabric displays is because of its frameless (or near frameless) look. Compare the media wall on the left vs the one on the right. Left media wall – You can see the frames on the sides. Plus, the pri …

Digital signage has been becoming increasingly popular over the years. Not only that, nearly everything is transitioning to digital. Paper invoices are going digital. Faxes are nearly extinct. Email has taken over. Even our money is going from paper to …

The Australian retail industry is going through a very rough time because of eCommerce. Today, with Shopify and Alibaba it is so easy to setup your own eCommerce, source a product and start selling. Existing retailers such as Myers, David Jones, Harvey …

As a retailer, grabbing your customer’s attention whilst in the store will not only help you to sell a few last minute products, but it’ll keep your inventory constantly running in order to be able to display new items on a regular basis – keeping prod …

0.9 seconds. That is how long you have to grab the attention of shoppers with your POP displays. According to POPAI, most shopping is done in autopilot mode. When a POP display grabs a shopper’s attention they will switch from autopilot mode to “manual …

When it comes to promoting a product at the point of sale, most businesses and organisations allocate a certain amount of their marketing budget to signage. Do these point of sale signs actually contribute to an increase in sales? That is the goal of t …