Vinyl banners are versatile marketing displays that can be used for a wide range of different promotional purposes.
Many businesses hang up vinyl banners when they have a promotional sale or if they just want to add a little more oomph to their existing marketing. Before you choose a vinyl banner for your business, there are just a few questions you need to consider.
1. Single or double-sided
This will be related to how you plan to use your banner. If you are hanging it against a wall or a solid surface, one side will do just fine. There’s no need to think about getting a double sided banner if the other one will never be seen. Alternatively, though, you might be hanging your banner in an open area. If that’s the case, you should get one that is double sided. That way, two-way traffic in your business will see the advertisement.
2. How big do you want your banner to be
Think about this in relation to how it’s going to be placed and what type of interest you’re looking for. For instance, if you are hanging your banner outside a building and you’re trying to attract road users, it needs to be quite large. Otherwise, a) they won’t see and b) they might not be able to read it. That’s why you should also consider what text you’re going to have on your banner. On the other hand, if the banner is going to hang up inside your business on a wall, you can afford to opt for a smaller design.
3. What is the quality of the vinyl used
Again, the material you choose and the finish you want for your banner will depend on where you’re planning to use it. For an outdoor vinyl banner, you want a thick and sturdy material such as 350gsm vinyl. Or, if you are hanging it inside you can use a lighter material. You do need to think about wear and tear, though. If you want your vinyl to last for years, you will need a strong finish. You can get banners made out of different strength materials to suit your individual needs.
Always make sure that you are buying a product that will live up to its promise of quality. Make sure that you look at the different specs of the material being used. The more detailed the description is, the better. You want to make sure that the banner you choose looks great in your business and lasts for a long time.
4. How are you going to use it
Last but not least, ask yourself what you are using the vinyl banner for. For instance, you might be using it to decorate a fence around your business. Or, you could be using multiple banners to promote and highlight a certain area. Your specific need will determine the type of banner that you require. Consider this carefully before committing to a purchase and remember, the use will affect all the different factors discussed. This includes size, style, and the material used to create the banner.