How To Choose Which Trade Shows To Exhibit At

1. Types of trade shows There are two types of trade shows: Consumer trade shows – These type of trade shows are mostly B2C trade shows. Their attendees and exhibitors are mostly B2C. An example of a consumer trade show is Dog Lovers Show Melbourne. Ex …

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Trade Shows

Four Types of Trade Show Booths

Inline booth Inline booths are the most common booths in a trade show. Inline booths are also referred to as linear or row booths. An inline booth is sometimes referred to a perimeter booth if their booths are backed against the venue wall. These booth …

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Trade Shows

Five Types of Trade Show Attendees

#1 – The Tire Kickers These people are your equivalent to your window shoppers in retail. Most of the time, these tire kickers just want to have a chat and kill time before the next presentation. Tire kickers are also attracted to flashy booths with in …

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Trade Shows

Pros and Cons of Modular Exhibition Stands

Pros Cons No tools required No specialist or tools required to setup which saves you time and on labour costs. Some systems might be complicated to setup Most modular display systems come with many moving parts which makes them complicated and generall …

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Trade Shows

Advantages of TRIGA® Modular Exhibition Stands

#1 – Fast and simple to setup. No tools required The TRIGA® exhibition stand can be setup in less than 1/4 of the time it takes to build a similar custom stand. Additionally, you don’t need to hire professional installers to set it up for me. Best of a …

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Trade Shows

6 Types of Banner Stands for Trade Shows

1 – Pull Up Banners The pull up banner is the most popular banner stand option. It is fast and simple to set up at an exhibition. Another advantage of the pull up banner is it packs down well and occupies a small footprint. This makes them easy to tran …

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Trade Shows

3 Trade Show Trends For Exhibition Organisers

Trend 1: Personalisation via matching algorithms One of the biggest opportunities is the use of AI and algorithms to match attendees with exhibitors. Recommendations can be based on certain factors such as the attendee’s objectives, the industry the at …

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Trade Shows

How this client saved $30,000 with buying TRIGA instead of hiring

How this client saved $20,000 to $30,000 every year with buying TRIGA instead of hiring The client wanted to create an Innovation Hub where exhibitors could demonstrate and showcase their new products, ideas and services. Each exhibitor would have thei …

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Events Media Walls Trade Shows

Will Trade Shows Continue To Exist In 2030

Yes, trade shows will continue to exist in 2030. Google, Facebook, Instagram and Snapchat. These are the marketing channels marketers think of when they create a marketing strategy. You don’t hear about traditional marketing channels like TV, radio and …

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Trade Shows

14 Marketing Displays Made Out Of Fabric

Fabric is a common material used in marketing displays. Some of the advantages of fabric are: Fabric is reusable. Fabric is easy to transport because it is light and can be folded so it takes up minimal space. Fabric can be dye sublimated which produce …

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Banners Retail Trade Shows

Why Getting A Cheap Media Wall Is Not Worth It

Compare the two media walls above. Which do you think looks more professional? The one on the left or the one on the right? The right media wall looks more professional. Why is that? Two reasons. #1 – The frame Left media wall – You can see the frame o …

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Events Media Walls Trade Shows

Should Tech Companies Invest In Trade Shows

The tech industry is one of the fastest growing industries in the world and arguably the most popular. Both tech companies and their underyling technology are make headlines every single day whether it is Uber, Amazon, blockchain, AI or crypto. Tech ha …

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Trade Shows