Flags are excellent marketing tools when it comes to increasing your organisation’s brand awareness and with your top of the funnel campaigns. Unlike most marketing tools such as TV advertisements, flags are a one-time cost that continues to promote your brand without any recurring cost.
Here are 8 promotional flag ideas and use cases.
1. Real Estate
Flags are excellent as a real estate marketing tool because selling real estate is very location-oriented and flags are great at promoting a specific location. Flags will help you get your message out to people driving by in their cars, and they are also sturdy enough to cope with the elements such as wind.
Flags are excellent at promoting a festival because they can be placed outdoors in relatively high wind conditions. When used in the festival grounds, their wavelike motion in the wind also adds a positive vibe during the event.
3. Open Day Events
During university open days, a huge influx of students and parents visit the university to get a feel and experience the university first-hand. It is similar to a festival or sporting event.
Feather flags act as a marketing display for the open day as well as directional signage for the people attending it because there will be a handful of visitors who are foreigners and are visiting the university for the first time.
4. Auto Dealerships
Promotional flags are actually a common sight in auto dealerships because these flags help promote the dealership within a certain location radius. Even in today’s digital world where everyone is browsing their next car on Carsales, a buyer still needs to come into a dealership to test drive a car before deciding whether to purchase it or not.
Another good use case for promotional flags is at retail storefronts. The most common businesses that use promotional flags at retail storefronts are location-focused retailers such as fast food franchises and restaurants. Surprisingly even in today’s digital world, these businesses still attract a big percentage of their customers with their signage.
There was a study done by one of the biggest fast-food franchises in the world. They asked their customers how they found out about that specific store location and the #1 result was “Saw it while passing”. You can read more about the case study here.
6. Sporting Events
Sporting events such as marathons and charity runs are some of the most popular use cases for promotional flags. These flags are generally placed at the starting line and finish line of the event. These flags also act as a platform to promote the event itself and its sponsors when the event is broadcasted on TV and Youtube.
Conferences mostly use promotional flags as directional signage placed around the venue or at the entrance. A lot of conferences have attendees from overseas and it is most likely their first time visiting the conference venue. The flags act as directional signage to guide them to the conference.
8. Handwaver Flags
Handwaver flags are a niche use case for promotional flags. In an event, these flags are distributed to the audience. In the photo above, these handwaver flags were distributed to the audience of the Sydney Swans annual Pride Game.
The eight ideas and use cases for promotional flags covered in this post are:
- Real estate
- Open day events
- Auto dealerships
- Sporting events
- Handwaver flags