Are you considering purchasing a pop up display? These promotional materials are fantastic for marketing your business, idea or event at tradeshows and exhibitions. Typically, these are easily assembled and taken down which is brilliant if you plan on using the same display at a number of events throughout a fiscal year.
There are some questions that you should ask before you commit to the purchase of a particular pop up display.
1. How big do you want your display to be
You should choose the size of the display based on the venue that you’ll be using it in. If you are planning to use your display at a venue that holds thousands of people, you’ll need it to be quite large. Otherwise, you won’t be able to get the attention that you deserve. Don’t forget that at business exhibitions there will be countless businesses vying for the same investor’s attention. You don’t want your display to be lost in the crowd.
2. Do you want wrapped or non-wrapped ends
If your display has wrapped ends, this simply means that the image or print curls around the side of the display. This is mainly a stylistic choice. The difference is that with wrapped ends your display will be a little more three dimensional. This can make it stand out more and is also useful if it is in an open space rather than against a wall.
3. What is the material of the pop up frame
You need to think about what material you want for the frame. Some materials are a little more flexible, and this means you can alter the display to match the style that you want. Others are more durable and will not be easily damaged but can be more difficult to set up. Aluminium frames are recommended if you want your display to last for a long time.
4. Are there any warranties on the pop up frame
You may not know this, but exhibitions and tradeshows can be quite rough places. There will be plenty of people bustling about, and it’s easy for a display to get damaged. That’s why you want to make sure you have a warrant on your popup display that covers this type of issue. Especially if you plan on using it more than once.
5.Is it plastic or steel clip ons
Most companies use plastic clips on to hold the frame up because it is cheaper for them. At Selby’s, our clip ons are made out of steel which are far more durable than plastic and holds your frame more firmly so you can rest assured that your pop up display won’t come tumbling down in the middle of a photography session.
6. Artwork design
Finally, you need to consider what design you will be using on the display. Do you want to opt for the standard step and repeat background like most red carpet events or do you want something more custom?
Another thing you have to consider is think about where your audience is going to be in relation to the size of the writing or graphic. Do you want multiple graphics or one large image? One image can create a more immersive form of promotion. However, multiple images can be perfect as a backdrop.
- How big do you want your pop up display to be?
- Do you want wrapped or non-wrapped ends?
- What is the material of the pop up frame?
- Are there any warranties on the pop up frame?
- Do they use plastic or steel clip-ons?
- What type of design are you looking at?