Top 5 Exhibition Venues in the UK

Every year, hundreds of thousands of international business decision makers travel to events in London, Manchester, Birmingham, Liverpool, and Glasgow to get a glimpse at the latest innovations in their industries. The UK is home to some of the largest and most popular exhibition venues in Europe. In fact, the UK is ranked #9 in terms of exhibition space sold in the world.

Exhibitors are attracted to trade shows that offer social value in terms of networking opportunities and branding. With the third-largest population in Europe and the second most widely spoken business language, exhibiting in the UK is quickly becoming an essential component in the marketing mix.

Whether you are exhibiting, attending or planning an event it is a good idea to get to know the venues. These are the top five exhibition venues in the UK.

1. ExCel London

More than just an exhibition venue, ExCel London offers visitors the chance to experience London in a unique way.

Renowned for their forward-thinking sustainable business practice, the venue compromises large, multi-purpose event halls and smaller conference and meeting rooms to suit any event’s needs. ExCel London boasts a huge capacity of almost 70,000 visitors, making it one of the UK’s largest and most in-demand venues.

Getting there

The venues riverside location means you can access this venue by train, bus, car, underground, boat and air. London has four international airports, connecting to over 396 international destinations. All this makes ExCel London an easy venue to reach.

What’s on?

As one of the UK’s most popular venues, ExCel London hosts a range of events attracting international exhibitors and decision-makers from several key industries. Some of the largest exhibitions hosted at ExCel include:

  • BETT 2020
  • VidCon London
  • Cloud & Cyber Security Expo
  • Oceanology International

Where to Stay

There are twelve hotels located within a fifteen-minute walk of ExCel London at an average cost of £150-£250 per room per night.

Where to Eat

There are twenty-seven bars, cafes and restaurants located on-site at ExCel London – plenty for you to choose from. If you want to explore more of London, a trip to Flat Iron steakhouse is the way to do it. Less than an hour away by tube, the restaurant offers great value for money in a picturesque location!

What to do

There is so much to do in London that it is impossible to say, however, if you are visiting ExCel London there is one thing you must do! The Emirates Airline Cable Car runs from ExCel London to the O2 and North Greenwich tub station. It is the UK’s first urban cable car, offering you one-of-a-kind views of the River Thames and the London skyline.

2. Olympia London

Olympia, located in London, opened its doors to the public on Boxing Day 1886. Now it is the chosen venue for over 200 international industry events.

The charming architecture, open multi-functional space and huge capacity make Olympia a sought after spot for event organisers. The site was previously used as a vineyard, and with so much on its doorstep, it is possibly the best location for an exhibition venue in the UK.

Getting there

Olympia’s central location makes it easy to access by public transport. There are six bus routes, three underground stations and two overground stations that are within a fifteen-minute walk. As a sustainable event organiser, the venue encourages visitors to get there via public transport, foot or cycling.

What’s on?

With such an ideal venue and location, it is no wonder so many event organisers choose to host their exhibition here. From small consumer shows to international exhibitions, Olympia is home to a variety of events including:

  • The Toy Fair
  • Transport Ticketing Global
  • Pub20
  • The Vaper Expo
  • Travel Technology Europe

Where to Stay

There are over one hundred hotels within a 2km radius of Olympia London, meaning you’ll be spoilt for choice. The average room rate is £50-£120 per person per night.

Where to Eat

With so much on your doorstep deciding where to eat will be a tough decision. Beaconsfield is a cosy British pub located five minutes from Olympia serving classic pub grub as well as local beers and spirits. L’Elysee is an artisanal café, great for a spot of lunch or a pre-show breakfast. Both of these eateries offer great dining alternatives to what is available at the venue.

What to do

Hyde Park is one of London’s largest Royal Parks and is located a few minutes down the road from Olympia. At 7km long, it is a great location to stretch your legs and get some air – which is always necessary over a busy exhibition period!

3. NEC

With a total floor space of 182,000m2, the NEC Birmingham is the UK’s largest exhibition venue. It attracts 3,000,000 visitors each year and boasts over 500 shows and events annually. With statistics like this, it is safe to say trade shows will continue to exist in 2030.

With the ideal combination of spaces to host exhibitions for 10,000+, a total of 18 halls, and an additional 32 conference and meeting studios – any industry event is well catered for. The location is ideal for visitors, with a spa, casino, and shopping center located right next door.

Getting there

Birmingham is located in the midlands, meaning it is easy to access from anywhere in the UK or internationally. Three-quarters of visitors live within a 3-hour drive of the NEC as its connection to the M6 and M42 make it easy to drive to.

Birmingham Airport is a 90-second speed train away from the NEC and connects the venue to over 143 destinations directly. You can also travel by train with the journey taking just over an hour from London or under ten minutes from Birmingham.

What’s on?

With that many events, you’re highly likely to find an event relevant to your business and industry happening at NEC. They host a number of events, from long-running well-established exhibitions to brand new trade shows launching for new markets. This year, the NEC is hosting:

  • The Caravan, Camping and Motorhome Show
  • Spring Fair
  • Packaging Innovations
  • Hemp & CBD Expo

Where to Stay

The recently built Moxy Hotel is perfectly situated between the NEC and the lake. Opened in January 2020, the brand new hotel offers 224 bedrooms within a short walk of the exhibition venue.

Where to Eat

Resorts World, located next door to the NEC, is full of bars, cafes and restaurants to suit anyone’s requirements. Whether it’s a quick bite to eat or an evening out – you’ll find all the eateries you can imagine within walking distance.

What to do

If you’re lucky, there will be a live event taking place during your stay. Resorts World Arena hosts some of the UK’s best live music, comedy and entertainment acts. If not then there is always the Santai Spa to revitalise your body after a stressful show or Bear Grylls Adventure for more extreme physical challenges.

4. Manchester Central

Award-winning exhibition venue, Manchester Central, can accommodate 10,000 delegates per day. With 23,000m2 of versatile space, it is the ideal place to host industry events of any size.

Manchester Central’s history makes it stand out from the other venues in the UK, and the remains of the old railway station can still be seen. The multi-functional spaces within the building make it an ideal choice for exhibitions, conferences, or smaller meetings.

Getting there

With Manchester having a local airport with direct links to over 200 destinations and only 20-minutes away from Manchester Central, it couldn’t be easier to attend an event at this venue. There is also a direct train from London Piccadilly or Victoria into Manchester, which is just a short tram ride away from the venue.

What’s on?

Steeping in history, Manchester Central hosts a variety of consumer shows, exhibitions and niche industry events. Its location, in the north of England, means it attracts a different audience to the venues down south. Manchester Central hosts events such as:

  • UCAS Higher Education Exhibition
  • Digital City Expo
  • Healthcare Estates Conference & Exhibition
  • Northern Restaurant & Bar Expo

Where to Stay

There are eleven hotels located within a 10-minute walk of Manchester Central, ranging in budget depending on your needs.

Where to Eat

Manchester Central has partnered with a number of local restaurants to bring visitors and exhibitors special discounts and offerings. Only two minutes from the venue, the Peaky Blinders Bar and Restaurant offers conference badge holders a 25% discount on food on the day of their conference.

What to do

Many of Manchester’s amazing attraction is completely free and dripping in culture. Take a wander into the Manchester Museum to learn about the history of Manchester Central. Check out the National Football Museum if sports is more your thing. For a bit of light-hearted fun, you can visit The Crystal Maze Live Experience, Treetop Adventure Golf or Chill Factore.

5. SEC (Scottish Event Campus)

The Scottish Event Campus (SEC) is the first conference centre in Scotland to be recognised with gold charter and has been working with huge industry events since they’re opening in 1985.

The venue boasts over 22,500 m2 of multi-functional space and hosts over 50 events each year. Its location, within Scotland’s largest city, attracts half a million business decision-makers from all over the world.

Getting there

The SEC is located on the outskirts of Glasgow city centre and has a number of options in terms of travelling to the venue. There are three international airports within an hour of SEC, offering 45 connecting flights from London a day.

The campus also has its own train station and bus stops with public transport serving them on a regular basis.

What’s on?

As well as trade shows and exhibitions, the SEC is home to a number of live events highlighting how versatile the space really is. As well as international and European events, SEC hosts events such as:

  • The Scottish Wedding Show
  • Scottish Cycling, Running & Outdoor Pursuits Show
  • The Creative Craft Show
  • The Gin To My Tonic Show

Where to Stay

Due to the venue’s accessibility, several hotels offer easy access to your event as well as a chance to explore the city and the River Clyde. With prices from as little as £29 per night, you’ll have no trouble finding a place to recharge after your exhibition.

Where to Eat

Located at the East entrance to the SEC is Clydebuilt Bar & Kitchen, offering bar snacks, pizzas, burgers and sharing platters to diners. For those looking to venture out and explore Glasgow, Rioja is just a short walk away and serves authentic Spanish tapas for lunch and dinner daily.

What to do

There is always a lot going on in Glasgow, which is why it was crowned the UK’s top cultural and creative city. You could spend an afternoon at Tennent’s brewery, take a day trip to find the Loch Ness monster or hunt for ghosts in the most haunted places in the city. There is so much going on around the SEC, you just have to hope you get time to do it all!

Summary

The exhibition venues covered in this post are:

  1. ExCel London
  2. Olympia London
  3. NEC
  4. Manchester Central
  5. Scottish Event Campus (SEC)

This list features the five biggest and most popular exhibition venues in the UK as well as recommendations on where to eat, sleep and enjoy any time off you manage to grab! If your business is exhibiting at a UK venue, a local stand builder like Quadrant2Design can help you with designing and installing your stand as well as give you advice on the local area.

Top 8 Trade Show Mistakes To Avoid

Planning for a trade show can be hectic. It requires a lot of time and money. You need to think about things such as the size of your booth space, the booth location, budget, graphic design, brochures, and staffing

Here are the trade show mistakes covered in this post:

  1. Exhibiting at the wrong trade show
  2. Not setting the appropriate trade show budget
  3. Adding too much info into their graphic
  4. No storage
  5. Not setting goals
  6. Not marketing before the show
  7. Not bringing the A-team
  8. Not following up on leads

1. Exhibiting at the wrong trade show

There is at least one trade show for every industry. Some of the most common types of trade shows are tech trade shows like CES, beauty expos, and travel expos. You can also find the most unexpected trade shows like the Wild Deer and Duck Hunting Expo.

So, which trade shows do you exhibit at?

Here are a few factors to consider when selecting a trade show:

  • Type of trade show – Is it a consumer or industry trade show? In other words, is it a B2C or B2B trade show?
  • Type of attendees – How many attendees were at last year’s show? Who are those attendees? Are they mostly decision-makers? This is important if you are selling B2B.
  • Budget for booth space – Don’t forget that booth space is just one part of the total cost to your trade show. You need to factor in other costs such as the exhibition stand, marketing collaterals, and staff costs.
  • The reputation of the show – Journalists from the biggest media outlets will always attend the most reputable show in an industry over the less reputable one. That is an opportunity for your brand to get in front of the media. For example, tech journalists will attend CES over a no-name tech show.

You can learn more about choosing the right trade shows to exhibit at here.

2. Not setting the appropriate trade show budget

According to Exhibitor Online, 33% of exhibitors’ trade show budget is spent on the booth space. This doesn’t include the exhibition stand, staff costs, show services, and logistics.

For example, for staff costs, you have to take into account their salary, training, and accommodation. For show services, some organizers might not include utilities and WiFi into your booth space rental cost so that is something you need to factor into your budget.

Your logistics cost will differ greatly depending on the type of stand you choose. For example, if you were going for a custom stand, your shipping costs might cost a lot more compared to a  modular exhibition stand like TRIGA®. Some other logistics costs include storage, customs, and insurance.

You can read more about budgeting for your trade shows here.

3. Adding too much info into their graphic

Graphic clutter is one of the most common beginner’s mistakes, especially for first-time exhibitors.

The first type of clutter is information clutter. Designers or managers with lack of design experience would want to add as much information into their graphic as possible. They think that the more information they add, the more information they can get across to their prospects. In reality, it is the opposite. The more information you add in your graphic, the less likely your prospects are going to read them. Your prospects are just going to walk past your booth not knowing what your company does.

The second type of clutter is messaging clutter. Most of the time, their messaging is all over the place.

Here is an example of a messaging for a travel agent that is all over the place:

Cheap travel agent for students.
Luxury travel agent for retirees.
Software to help you plan your travel plans.
Financial planning services so you can travel more!

Are they a budget travel agent? Are they a travel agent focusing on luxury travel? Are they a software provider in the travel industry? Are they a financial planner?

The third type of clutter is photo clutter. They add as many photos as they can fit into their 3m by 3m booth thinking it will make it look nice and lively. However, most of the time, one very good image does a much better job than 100 images.

The solution is to sit down and brainstorm a clear and concise message that your prospects can understand within 3 seconds and combine that with a superb photo that is able to grab your prospect’s attention when they are walking past your booth. Don’t forget that there are other exhibitor booths competing for the attendees’ attention.

4. No storage

Storage is important to keeping your booth neat, free of clutter and looking professional. You need a place for your booth staff to keep all their belongings and the boxes of brochures and other marketing collaterals which you ordered for the trade show.

Here are four storage ideas for your exhibition stands:

#1 – Under a trestle table with a printed tablecloth over it. (Most affordable).

loose printed tablecloth
Printed tablecloth

#2 – Portable counter with built-in storage (Average).

TRIGA 3x3 exhibition stand with counters
TRIGA exhibition stand with counters

#3 – Built-in cabinetry in your exhibition stand’s walls (Expensive).

Exhibition stand with built-in cabinetry
Exhibition stand with built-in cabinetry

#4 – A dedicated storage room in your booth (Most expensive).

5. Not setting goals

According to Exhibitor Media Group, only 35% of exhibitors measure their trade show leads conversion rate to a closed sale.

If you don’t set goals, you and your team are most probably not going to know if the trade show was a success. It goes back to the saying, if you can’t measure it, you can’t improve it.

A goal doesn’t have to be complicated. It can be as simple as “Get 50 leads” or “Win 5 new clients” or it could even be a non-financial goal such as “Strengthen relationship by talking to 10 existing clients and 100 new prospects”.

You can read more about measuring trade show results here.

6. Not marketing before the show

The expo organiser’s job is to get attendees to the show. Their job isn’t to get them to your booth. It is your job to get them to your booth.

The mistake most first time exhibitors make is they count on hope marketing where they show up and think the attendees will walk towards their booth to learn about their products and services.

Experienced exhibitors understand this and they start promoting that they will be at the show months before the event and they keep promoting until the date itself.

With that said, 85% of exhibitors use pre-show marketing. Don’t be the other 15%.

Here is another statistic – 82% of exhibitors experienced increased booth traffic because of pre-show marketing.

You can read more about pre-show marketing here.

7. Not bringing the A-team

Your booth staff might be the most or one of the most important determinants in the success of your trade show, especially in a B2B trade show. The staff you select to man your booth will be the face of your brand throughout the show.

First-time exhibitors might hire temporary workers or interns to man their booth and their goal is to give out business cards and brochures. However, what they don’t realise is the staff in your booth will be the face of your brand during the show. Every time a potential client walks up to your temporary staffers and asks a question related to your product or business and when the temporary staffers can’t answer the question, that opportunity is gone. Getting your permanent staff to get back to them one week later won’t work.

Here are six characteristics of the ideal booth staff.

  1. They know how to qualify attendees.
  2. They know how to engage attendees without sounding like a used car salesman.
  3. They know how to extract and identify an attendee’s pain points.
  4. They know how to sell the right solution based on the attendee’s pain points.
  5. They know basic trade show etiquette.
  6. They have the right attitude.

You can more about choosing the right booth staff here.

8. Not following up on leads

After spending all that money on the booth space, the stand, and the marketing collaterals, now is time to make sure that investment goes further by following up on leads that you acquired during the show.

Salesforce Training did a survey on how many exhibitors followed up on leads acquired during the trade show. They found out that only 15% of exhibitors followed up on their leads. Out of that 15%, some exhibitors took over 50 days to do so.

A lot of salespeople expect that by exhibiting in the trade show, the clients would close themselves. However, in reality, a trade show is there to open up opportunities for exhibitors to get more clients. The sales team will still need to put in the work to close those leads. Those leads aren’t going to close themselves unless you have an extraordinary product that is out of this world and clients are banging down your door and begging you to take their money.

You can read more about how to convert trade show leads to clients here.

Top 5 Trade Show Email Templates You Should Be Sending

Exhibiting at a trade show ain’t cheap. Trade shows have always been one of the most expensive marketing campaigns. Not only is it expensive, but it also takes up a lot of time commitment in terms of all the planning that leads up to the show.

With that said, you want to maximise your ROI and one way of doing that is to send out pre-show emails to generate buzz and build awareness for your booth.

Here are five trade show email templates you can use on your next trade show campaign.

Pre-Show Email Templates

1. Let current clients and suppliers know you’ll be going

This is a simple casual email that goes out to your clients and suppliers with who you have a relatively good working relationship.

Ideally, you don’t want to send this email out to all your contacts such as leads and prospects because you might not have a relationship with them yet. For leads and prospects, you want to be offering an incentive for them to visit you which we will cover in Email Template #3.

Exhibition stand for a cycling company built with TRIGA
Exhibition stand for a cycling company built with TRIGA

2. Reach out to contacts from last year’s show

It is almost similar to email template #1 except this email emphasizes two things:

  • You exhibited at last year’s show and you will be exhibiting again this year.
  • You’d love to catch up to learn about what their company has been up to since your previous meeting.

3. Mass booth announcement + Incentive

Donna from Cvent.com wrote in her blog post about her inbox getting flooded with generic “Can’t wait to see you!” emails before the show. The most common email she received is “Visit Us At Booth #123” emails.

Those exhibitors were hoping to get her to visit their booth but when you get 100 of those same emails, you’d mark them as spam instead of seeing them as invitations. It goes back to the saying in marketing “If you are not standing out, you are invisible.”

The two biggest mistakes those email campaigns made are:

  • They didn’t have a working relationship with the recipient. If she’d receive a “Can’t wait to see you!” email from a person she knows really well, she’d be seeing the email differently compared to an email from a person she barely knows.
  • They didn’t add any value to the recipient. What is in it for her to take 30 minutes of her time to visit their booth?
6x3 Exhibition Stand for a power tools company built with TRIGA
6×3 Exhibition Stand for a power tools company built with TRIGA

4. Introduce the trade show team

The advantage of this email template is it starts building rapport with your potential attendees before the show. This type of email can be sent out to all your contact database and it will work much better than a generic “Come visit us at Booth #123” email.

You can also include more details about each team member. For example, their expertise and years of experience in the industry.

Depending on your organisation’s technical capabilities, you can also add a link to allow your contacts to schedule meetings with your team.

Post-Show Email Templates

5. Follow up email to trade show leads

This is the most important email template out of all the five discussed here. Not following up is one of the common mistakes that exhibitors make in their trade show campaign. If your sales reps are hoping that your trade show leads will remember them and proactively give them a call, good luck with that.

Salesforce Training did a survey on how many exhibitors followed up on leads acquired during the trade show. They found out that only 15% of exhibitors followed up on their leads. Out of that 15%, some exhibitors took over 50 days to do so.

The difference between following up and not following up might be the tipping point between planning for your next trade show and canceling trade shows from the budget altogether.

Summary

The five email templates covered in this post are:

  1. Let current clients and suppliers know you’ll be going.
  2. Reach out to contacts from last year’s show.
  3. Mass booth announcement + Incentive.
  4. Introduce the trade show team.
  5. Follow up email to trade show leads.

Top 9 Pull Up Banner Ideas and Use Cases

Pull up banners are easy to move, transport, and set up making them perfect for use in temporary marketing campaigns such as trade shows, conferences and pop up stores. The graphic can also be replaced (eventhough in most cases it is cheaper and more convenient for you to buy a new pull up banner), and this allows the frames to be used over and over again. Our clients have used pull up banners for many different uses in their industries. Here are the top 9 uses cases for pull up banners.

1. Trade Shows

Shell Scheme Booth by Spark Group
Shell Scheme Booth by Spark Group

Pull up banners are most commonly used in trade shows together with their exhibition stands. Pull up banners are also used by trade show organisers to promote the show as a whole. These pull up banners are placed at locations around the venue to direct visitors to the exhibition hall.

2. Presentations

Pull Up Banner in a Western Sydney University presentation
Pull Up Banner in a Western Sydney University presentation

During a presentation, pull up banners are often placed on the sides of the stage or beside the presentation speaker to promote the event as a whole. This helps build awareness for the event when the recording of the presentation is uploaded and watched on Youtube, and the company’s website.

3. Point of Sale

Pull up banners are ideal to be used at the point of sale because of their small footprint, lightweight nature to be easily moved around, and affordability which is important for retailers with multi-store locations. These displays are also positioned perfectly at the eye level of a shopper which allows it to grab the maximum attention of any shopper who walks past it.

4. Auto Dealerships

Pull up banner in Mercedes car dealership
Pull up banner in Mercedes car dealership by Adderonline

Pull up banners can also be used in auto dealerships to promote a new car on sale. Auto dealers have also used pull up banners as point of sale displays and placed them beside each model in the showroom to provide more information about the car. When you compare the price of a pull up banner and the value of the average car, the pull up banner provides immense value and a great return on your marketing budget.

5. Retail Storefront

Pull up banner in front of an ORLY retail store
Pull up banner in front of an ORLY retail store. Source: Above All Advertising

In shopping centers, pull up banners can be placed at doorways to grab the attention of shoppers. The pull up banner can be used to promote a specific product or a time-limited offer. After shopping center hours, these pull up banners can be easily rolled down and packed away.

Pull up banners used in a retail setting are often complimented with window decals for more impact.

6. Corporate Events

A row of pull up banners at a conference
A row of pull up banners at a conference

In a corporate event, pull up banners are usually placed at the entrance of the event to welcome attendees. In larger events, pull up banners have also been used to categorise each section of the event and also used as directional signage.

7. Media Backdrops

Pull up banner used as a media wall
Pull up banner used as a media wall

Pull up banners have also been used as media walls.

However, pull up banners aren’t as popular as media walls compared to a Straightline Wall or Pop Up Display because they are much harder to transport. For example, a 6m pull up banner requires a 6m length vehicle to transport. To give you some perspective on transporting it, a Toyota Camry’s body length is 2.8m. So you won’t be able to transport it in your average car. You’d need a truck that is at least 6m in length.

A Straightline Wall or Pop Up Display is much easier to transport because the frame can be packed down into smaller components.

Here is an example of a Pop Up Display paired with two pull up banner for a press conference.

Media wall and pull up banner at a press conference
Media wall and pull up banner at a press conference

8. Reception

Xero Pull Up Banner in reception area
Xero Pull Up Banner in the reception area

For companies who have customers frequently visiting their offices such as a real estate agent or a lawyer, pull up banners have been used in the reception area.

9. Pop Up Shops

Wolf Blass pop up shop with two pull up banners
Wolf Blass pop up shop with two pull up banners

Pop up shops are another popular use case for pull up banners. These campaigns are generally temporary in nature which is suitable for pull up banners. Every start of a day, the pull up banner can be easily rolled up and set up in minutes and at the end of the day, it can be rolled down and packed away without too much effort.

Summary

The 9 use cases covered in this post are:

  1. Trade shows
  2. Presentations
  3. Point of sale
  4. Auto dealerships
  5. Retail storefront
  6. Corporate events
  7. Media backdrops
  8. Reception
  9. Pop up shops

Top 8 Promotional Flag Ideas and Use Cases

Flags are excellent marketing tools when it comes to increasing your organisation’s brand awareness and with your top of the funnel campaigns. Unlike most marketing tools such as TV advertisements, flags are a one-time cost that continues to promote your brand without any recurring cost.

Here are 8 promotional flag ideas and use cases.

1. Real Estate

Custom flags on flag poles to promote lands for sale.
Custom flags on flag poles to promote lands for sale.

Flags are excellent as a real estate marketing tool because selling real estate is very location-oriented and flags are great at promoting a specific location. Flags will help you get your message out to people driving by in their cars, and they are also sturdy enough to cope with the elements such as wind.

2. Festivals

Feather flags in Royal Melbourne Show
Feather flags in Sydney Royal Easter Show

Flags are excellent at promoting a festival because they can be placed outdoors in relatively high wind conditions. When used in the festival grounds, their wavelike motion in the wind also adds a positive vibe during the event.

Portable flags such as feather flags and teardrop flags can be placed on the lawn with a spike base or on a flat concrete ground with a cross base.

3. Open Day Events

Feather flags in a University of Melbourne open day event.
Feather flags in a University of Melbourne open day event.

During university open days, a huge influx of students and parents visit the university to get a feel and experience the university first-hand. It is similar to a festival or sporting event.

Feather flags act as a marketing display for the open day as well as directional signage for the people attending it because there will be a handful of visitors who are foreigners and are visiting the university for the first time.

4. Auto Dealerships

Feather flags in a Renault auto dealership.
Feather flags in a Renault auto dealership. Source: Harrison Eds.

Promotional flags are actually a common sight in auto dealerships because these flags help promote the dealership within a certain location radius. Even in today’s digital world where everyone is browsing their next car on Carsales, a buyer still needs to come into a dealership to test drive a car before deciding whether to purchase it or not.

5. Storefronts

Outdoor feather flag in a fast-food franchise store location.
Outdoor feather flag in a fast-food franchise store location.

Another good use case for promotional flags is at retail storefronts. The most common businesses that use promotional flags at retail storefronts are location-focused retailers such as fast food franchises and restaurants. Surprisingly even in today’s digital world, these businesses still attract a big percentage of their customers with their signage.

There was a study done by one of the biggest fast-food franchises in the world. They asked their customers how they found out about that specific store location and the #1 result was “Saw it while passing”. You can read more about the case study here.

6. Sporting Events

Feather flags used in the finish line of a triathlon.
Feather flags used in the finish line of a triathlon.

Sporting events such as marathons and charity runs are some of the most popular use cases for promotional flags. These flags are generally placed at the starting line and finish line of the event. These flags also act as a platform to promote the event itself and its sponsors when the event is broadcasted on TV and Youtube.

7. Conferences

Feather flags used at the entrance of a sports marketing conference.
Feather flags used at the entrance of a sports marketing conference.

Conferences mostly use promotional flags as directional signage placed around the venue or at the entrance. A lot of conferences have attendees from overseas and it is most likely their first time visiting the conference venue. The flags act as directional signage to guide them to the conference.

8. Handwaver Flags

Handwaver flags used at a Sydney Swans AFL game.
Handwaver flags used at a Sydney Swans AFL game.

Handwaver flags are a niche use case for promotional flags. In an event, these flags are distributed to the audience. In the photo above, these handwaver flags were distributed to the audience of the Sydney Swans annual Pride Game.

Summary

The eight ideas and use cases for promotional flags covered in this post are:

  1. Real estate
  2. Festivals
  3. Open day events
  4. Auto dealerships
  5. Storefronts
  6. Sporting events
  7. Conferences
  8. Handwaver flags