Month: October 2019

The 6 tips covered in this post are: Start directing before the event entrance Make use of the floors Take advantage of existing structures Prioritise clear directions over sponsors Make sure your directional signs stand out Never underestimate the pow …

Conferences Conferences are generally hosted by organisations selling B2B. People come together at a conference to discuss the latest trends and opportunities related to the theme of a conference. In 2018, Dreamforce had more than 170,000 registered at …

1. Types of trade shows There are two types of trade shows: Consumer trade shows – These type of trade shows are mostly B2C trade shows. Their attendees and exhibitors are mostly B2C. An example of a consumer trade show is Dog Lovers Show Melbourne. Ex …

Factors Traditional Signage Digital Signage Power No power, no problem Unlike a digital signage which requires a power supply to operate, a traditional signage does not. It will continue to advertise your brand and message without any power. Power is r …

#1 – Waaaaaaaaaaaay too many words The #1 goal of signage is to get its message across. An effective sign will achieve that with a clear and concise message. A lot of beginner graphic designers or marketers will try to fit as much information as they c …

Inline booth Inline booths are the most common booths in a trade show. Inline booths are also referred to as linear or row booths. An inline booth is sometimes referred to a perimeter booth if their booths are backed against the venue wall. These booth …

#1 – The Tire Kickers These people are your equivalent to your window shoppers in retail. Most of the time, these tire kickers just want to have a chat and kill time before the next presentation. Tire kickers are also attracted to flashy booths with in …