One Thing Booth Staffs Can Learn From The Wolf Of Wall Street

“You have four seconds to make a good first impression. If you make a bad first impression, it takes 7 subsequent meetings to change that.” – Jordan Belfort I know for sure after a trade show, the chance of booking 7 meetings with a client is not that …

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Trade Shows

8 Factors That Makes A Quality Trade Show Display

David A. Garvin wrote a post on Harvard Business Review on the 8 factors that determine the quality of a product. The 8 dimensions are: Performance Features Reliability Conformance Durability Serviceability Aesthetics Perceived quality In this post, we …

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Trade Shows

What Attracts Exhibitors To Trade Shows

Summary Social value (networking opportunities, brand image) has a positive influence on BOTH an exhibitor’s willingness to pay and intention to return A company’s size has a positive influence on their intention to return BUT has a negative correlatio …

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Trade Shows

How To Be Top Of Mind For Trade Show Leads Without Sending Emails

According to Harvard psychologist George A. Miller, the average human mind cannot remember more than seven brands at a time in a product category. Ask someone to name all the brands in a selected product category and rarely will he/she name more than s …

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Trade Shows

Trade Show Industry Trends in Australia and Asia

Summary Exhibitors are spending more on booth space and promotion whereas spending on exhibit design and show services have decreased. China remains the #1 country in Asia in terms of booth space sold and is six times larger than the #2 country (Japan) …

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Trade Shows