Will Digital Marketing Take Over OOH Advertising

This graph shows the search interests for out of home advertising, billboard advertising and digital marketing between 2004 and 2010. Back in 2004, OOH advertising had a much higher search volume than digital marketing. Today it is a completely differe …

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OOH

Trade Show Staff Etiquette: The Do’s and Dont’s

Do’s Dont’s  Be mindful of appearance and hygiene As much as we like it or not, people do judge a book by its cover. You want your booth staffs to be presentable as appearance will affect your company’s brand image. Eating in the booth It makes you loo …

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Trade Shows

How To Design A Trade Show Booth That Stands Out

A booth design is like the icing on a cake. It won’t make the cake taste nice but it definitely makes the cake stand out. The ultimate goal of your booth is to: Grab the attendee’s attention. At the same time be on-brand. Answer the question “Who you a …

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Trade Shows

6 Things That Makes A Good Booth Staff

Out of all the factors that go into your trade show planning, choosing the right booth staff is the most important factor. You can have the flashiest booth in the show, the best product in your industry and pour millions into pre-show marketing but if …

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Trade Shows

How To Convert Trade Show Leads With Charlie Munger

What can we learn about closing trade show leads from Warren Buffett’s right-hand man? “A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.” – Charlie Munger In other words, if you want to …

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Trade Shows

How To Create A Successful Post-Show Strategy

A research sponsored by Lynch Exhibits and In4med found that 98% of exhibitors collect leads at trade shows, but less than 70% have any strategic plan or process in place for how those leads are followed up after the show. In this post, we’ll cover: Th …

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Trade Shows

Pre-Show Marketing To A Successful Trade Show

The event organiser’s job is to get attendees to the show. Their job isn’t to get attendees to your booth. It is your job to get them to your booth. Most exhibitors count on hope marketing where they show up and hope leads come pouring in. If the exhib …

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Trade Shows

How To Choose The Right Trade Show To Attend

Not all trade shows are created equal. Some shows bring in top quality attendees while others claim they have 100,000 attendees (free attendees) but only a small percentage of them are the attendees who have meaningful potential. Here are the questions …

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Trade Shows

9 Ways To Stand Out At A Crowded Trade Show

A trade show is like a battlefield. You are competing with hundreds of other exhibitors for the attendees’ attention. You are also being compared with your competitors on who is the more reliable company and who has a better product and service based o …

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Trade Shows

Trade Shows vs Digital Marketing

Based on the graph above, digital marketing has taken off while trade shows have been declining. With digital marketing, you can: Reach millions of people with Facebook Live, YouTube videos, email marketing, Instagram and SEO. Send personalised and tar …

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Trade Shows

Where Is The Best Trade Show Booth Location

Summary Avoid the entrance But be close to the entrance The further away you are, the less engaged your audience will be Intersections with multiple traffic flows (corners, cross junctions) Be near the perks (cafe, restrooms) Leverage big brand names a …

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Trade Shows